Villa CumbayáBranding / Spatial branding
We renovated the visual experience of the entire Shopping Mall. Our inspiration for the new graphics was the way Paul Rand used blocks of color and geometric shapes in his compositions. The main objective was to create a serious and formal brand without ceasing to be welcoming while transmitting the vegetation and dynamism of the Cumbayá valley. This project allowed us to explore new ways to apply the elements of the brand and create a concise language throughout the mall.