PUSHBranding / Packaging / Spatial branding
PUSH is a brand focused on accompanying a lifestyle, it does not want to sell products only but to appeal to a real woman. A woman that pushes herself to live life at it’s fullest. We wanted to create a brand that inspires, that in your hardest days supports you, that lets you know that falling is ok and tells us that together as women we can accomplish anything.
PUSH YOURSELF, PUSH YOUR LIMITS, PUSH FORWARD.
This project was developed alongside Iconic Visual Workshop in visual merchandising and store concept, Home Sweet Home Ecuador in furniture and Antar Studio Arquitectos in architecture.