C/ELCArchitectural branding / Branding
C / ELC places / concepts / experimentation is an architectural team made up of Emilio, Gabriela and Jorge, who together have created incredible projects.
The challenge was to create a brand around "THINK ABOUT THE OBJECTIVE BEFORE THE OBJECT", of all the conceptualization and richness that exists in this process. Within the nuances of the new architectural currents, C / ELC is at a midpoint between the activists, the material fundamentalists, and the revisionists.
We studied the intention of the brand and what it wants to reflect to its audience and that is how we arrived at this simple, orderly and pregnant aesthetic. In our proposal we understood the block construction and deconstruct the original proposal. The result: a consolidated, solid and highly versatile isotype. Its identity expresses commitment, well-being and solutions thought in the community.